We help brands connect by aligning them with deep truths about human desire.
With the Reiss Model of Human Motivation, we analyze the 16 desires that color consumer preference and drive decision-making. And we make them work hard for your brand.
Drawing on consumer data, we identify your audience’s guiding desires and fears, using both to define what your brand is for—and what it’s against.
Curious which desires best align with your brand? Get started with our free Primal Brand Canvas.
Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.Explore All 16 Desires