This is the fourth in a four-part series on our 16 human desires. Together they comprise desires thinking, a methodology for creating more meaningful, successful brands. Read part 1 here, part 2 here and part 3 here.
It’s interesting to consider the settling-down phenomenon. As someone with a long-exercised independent streak, I presumed my life wouldn’t follow the same construct as those around me.
But boy meets lots of girls, finds right girl, feels the pangs of the heart and, with time and a bit of experience, sees the value in commitment and partnership. It isn’t for everyone, but it is fascinating to see how often people make the jump—from solo to someone’s, single guy to family man.
The progression is a portrait of these four desires, starting with social contact: our want for companionship and play. The fear driving this is isolation—and it lingers for a lifetime. Social contact links with acceptance, our desire for approval and our utter fear of rejection. In our older age—thirteen, to be exact—these themes take on new nuance, introducing our desires for romance and eventually, family.
It boils down to sex and lust, sure, but these are also constructs of love, nurturing and endurance. We want to fall in love because we need a teammate for the good and the bad. And we want family because we need to grow and nurture something. In the world of brands, that something is oftentimes a child, but it can also be a houseplant, a pet or your circle of friends—the family you choose.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page