Primal Desires Workshop

Give your brand
a primal kind
of resonance.

Whether you’re creating a new-to-the-world brand or looking to infuse new energy into an existing one, our Desires Methodology  can help you amplify the right motivators for your target audience.

Aimed at infusing primal resonance into your brand strategy and behavior, this one-day, high-intensity Primal Desires Workshop is designed for clarity, action and winning results.

16hardwired
desires

Social Contact
Vengeance
Honor
Idealism
Physicality
Romance
Family
Order
Sustenance
Acceptance
Tranquility
Saving
Power
Curiosity
Independence
Prestige

The wheel of fortune.

Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.

Explore All 16 Desires

Idealism

Motive

Desire to improve society

Associated Fear

Corruption

Intrinsic Feeling

Fairness and compassion

Desires Workshop

 

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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