At LPK, we believe the most successful brands connect with their audience on a primal level, tapping into the hardwired desires that color preference and drive decision-making.
Leveraging the Reiss Model of Human Motivation, our Primal Brand Canvas helps you navigate the 16 desires, target the right ones, then hardwire your brand to resonate with deeper meaning.
Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.
Explore All 16 Desires