A brand & innovation consultancy
At LPK, we believe the most successful brands connect with their audience on a primal level, tapping into the hardwired desires that color preference and drive decision-making.
Leveraging the Reiss Model of Human Motivation, our Primal Brand Canvas helps you navigate the 16 desires, target the right ones, then hardwire your brand to resonate with deeper meaning.
Each desire is a synthesis of motive, fear and pleasure—giving way to verbal and visual codes that connect with consumers.
Explore All 16 Desires 
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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