The Presidential Race of Brand Loyalty
Let us guess: some of you aren’t in love with the US presidential candidates. There’s a reason you’re feeling this way—and it may be due, in part, to brand loyalty. Design Director Meredith Post explains why.
Event: 27 September 2016
Nathan Hendricks Talks Desires at DMI
The secret to truly creating powerful connections between people and brands remains one of design’s gnarliest problems. During his interactive session, “Burning Desires: Branding and Motivation,” at the 2016 DMI: Design Leadership Conference, Chief Creative Officer Nathan Hendricks will lead attendees through a model of human motivation that lends clarity to why people engage with brands, products, and experiences, and what will leave them yearning for more.