A Strategy Named Desire
In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
13 October 2017
Nathan Hendricks to Dissect Desires at Love Summit
Dream Change announced its lineup of speakers for the 2017 Love Summit, a global leadership conference focused on “heart-centered business practices,” hosted at LPK’s Brand Innovation Center on October 12 and 13. Among them is Chief Creative Officer of LPK, Nathan Hendricks, who will unpack human desires as a powerful branding methodology.
In the Press
Cincinnati Ballet Takes the Stage with a New Look
As one of the most progressive, inventive dance companies in the US, Cincinnati Ballet was overdue for a brand update. Now, it’s opening the season with a new identity by LPK—its most dramatic refresh in over 15 years.