In Asia, environmental pollution is an ongoing problem, degrading the natural water sources that consumers can drink from—and contributing to the stress felt in their everyday lives. Discovering that they crave clean water derived from places that align with their values (simplicity, serenity and sustainability), we helped lifestyle brand PURENorway break into the canned water category with a proposition that resonates in the Asian market.
Leading the brand strategy, sustainability narrative and package design, LPK positioned the new offering as the environmentally conscious choice for Millennial and Gen-Z consumers who want to do good with their dollars.