As a longtime player in the insurance industry, National General wanted to reach beyond its base offering and connect with new consumers via new (digital) channels. The parent company came to us to create a new brand experience for an untapped market: short-term medical coverage for millennials, built on their own terms and delivered digitally.
Using a unique and flexible model, our Customer Experience experts embarked on a parallel approach to CX and brand development, defining the strategy and experience in tandem.