University
of Cincinnati

Unleashing a new brand of education
University <br>of Cincinnati

Uncertain of higher ed,
Gen Zers become UC believers.
corner-left-box

A future-forward take on the classroom

The University of Cincinnati was feeling the pressure from all sides: its competitive set had grown to include both national and international schools. And with enrollment rates dipping across the US, the university needed to seize the attention of Gen Zers—all while remaining relevant with current students.

We helped them do it by crafting a new positioning rooted in experiential education. Magnifying UC’s expertise in interactive learning, we reworked the brand in full. What emerged is a platform built on themes of adventure and experimentation, designed with cultural cues that resonate with existing and future students. Not only did the work resonate, it played a part in helping UC enroll its largest freshman class in history—a trend that's persisted for six years straight.

AWARD-WINNING STORYTELLING
2017 SILVER ADDY AWARD, CINEMATOGRAPHY
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Here comes Gen Z

The most diverse generation yet, Gen Z was raised on iPhones, Wi-Fi, ecommerce and social media. They’re socially engaged, driven by values, inspired by experiences and totally deterred by tradition. UC needed a way to entice them—and our rebrand delivered.

Gen Z considers tech an extension of self—their source of entertainment, education and, most importantly, their way of gathering.

Breaking Records
6 years straight
of consistent enrollment growth
Driving Preference
First choice for 90%
of incoming students
45,000+ students
for largest student body ever

UC smashes another record. It’s the 6th straight year of increasing enrollment... meanwhile, college enrollment has been declining nationally since 2010.

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FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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