University
of Cincinnati

Unleashing a new brand of education
University <br>of Cincinnati

Uncertain of higher ed,
Gen Zers become UC believers.
corner-left-box

A future-forward take on the classroom

The University of Cincinnati was feeling the pressure from all sides: its competitive set had grown to include both national and international schools. And with enrollment rates dipping across the US, the university needed to seize the attention of Gen Zers—all while remaining relevant with current students.

We helped them do it by crafting a new positioning rooted in experiential education. Magnifying UC’s expertise in interactive learning, we reworked the brand in full. What emerged is a platform built on themes of adventure and experimentation, designed with cultural cues that resonate with existing and future students. Not only did the work resonate, it played a part in helping UC enroll its largest freshman class in history—a trend that's persisted for six years straight.

AWARD-WINNING STORYTELLING
2017 SILVER ADDY AWARD, CINEMATOGRAPHY
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Here comes Gen Z

The most diverse generation yet, Gen Z was raised on iPhones, Wi-Fi, ecommerce and social media. They’re socially engaged, driven by values, inspired by experiences and totally deterred by tradition. UC needed a way to entice them—and our rebrand delivered.

Gen Z considers tech an extension of self—their source of entertainment, education and, most importantly, their way of gathering.

Breaking Records
6 years straight
of consistent enrollment growth
Driving Preference
First choice for 90%
of incoming students
45,000+ students
for largest student body ever

UC smashes another record. It’s the 6th straight year of increasing enrollment... meanwhile, college enrollment has been declining nationally since 2010.

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Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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