The University of Cincinnati was feeling the pressure from all sides: its competitive set had grown to include both national and international schools. And with enrollment rates dipping across the US, the university needed to seize the attention of Gen Zers—all while remaining relevant with current students.
We helped them do it by crafting a new positioning rooted in experiential education. Magnifying UC’s expertise in interactive learning, we reworked the brand in full. What emerged is a platform built on themes of adventure and experimentation, designed with cultural cues that resonate with existing and future students. Not only did the work resonate, it played a part in helping UC enroll its largest freshman class in history—a trend that's persisted for six years straight.