When the world’s first online-based, totally custom soap-making company came to us to partner on its brand development, nothing about the charge felt run of the mill. The owners were three best friends who had quit their corporate jobs to start a Halal soap business that did things the good way—not just the profitable way.
They wanted a brand experience developed in full, including a new name and creative strategy that could flex with its ever-changing innovation pipeline. What they didn’t want? To play it safe.