SHOWA

Simplifying to strengthen a powerhouse in hand protection
SHOWA

Improving clarity after an
M&A to come out stronger.
corner-left-box

From many brands to one

Showa Glove’s merger with Best Glove dramatically expanded the business. But to the outside world, the entities remained separate—disjointed even. When the brand came to us, it had hundreds of products and multiple brands, making for a complicated experience.

From naming and brand architecture to identity and touchpoint execution, we were SHOWA’s on-the-ground partner for a comprehensive master brand overhaul. We started with the strategic essence of the brand—from internal vision to market positioning—then extended it outward, applying a new verbal and visual language to create a holistic experience that resonated with consumers, customers and employees alike.

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You’ve captured
the difficult task
of making gloves
sexy.

Benefit Icons:
A UNIVERSAL LANGUAGE
FOR GLOBAL AUDIENCES

Very impressive breadth of work. The quality is impeccable. I’ve loved working with you guys.

Gil LeVerne

Director of Marketing, Americas and Oceania, SHOWA