Sealed Air

From product-heavy B2B to purpose-driven global leader
Sealed Air

Unifying an $8 billion giant
after years of acquisitions.
corner-left-box

Forging ahead with a singular vision

For decades, Sealed Air had been acquiring brands with little integration or a clear story—spanning protective shipping to meat packaging to industrial cleaning. The B2B was in the midst of a global identity crisis and low standing on Wall Street.

To stage a comeback for Sealed Air, we had to start at the beginning: why they exist. Working closely with the CEO, business leaders and other key stakeholders, we developed an organizational transformation strategy including vision, mission, values, portfolio strategy and brand positioning. Altogether, it kickstarted a revitalized company culture—and a powerful way forward.

From hundreds of brands
to 3 clear divisions
BREAKING RECORDS:
STOCK PRICES SOAR

Galvanizing diverse stakeholders

We created a cohesive and flexible brand expression and communications plan—creating stories that both engaged external audiences and united employees.

I once had a consultant tell me that I should get a 10:1 return when working with consultants. I don’t believe that’s generally possible—something closer to 5:1 is more realistic. But LPK is proving to be the exception, delivering a 10:1 ROI.

CEO, SEALED AIR

A winning rebrand

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Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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