For decades, Sealed Air had been acquiring brands with little integration or a clear story—spanning protective shipping to meat packaging to industrial cleaning. The B2B was in the midst of a global identity crisis and low standing on Wall Street.
To stage a comeback for Sealed Air, we had to start at the beginning: why they exist. Working closely with the CEO, business leaders and other key stakeholders, we developed an organizational transformation strategy including vision, mission, values, portfolio strategy and brand positioning. Altogether, it kickstarted a revitalized company culture—and a powerful way forward.