Sealed Air
Mounting a
Corporate Comeback
Transforming a Product into a Purpose
Wall Street was punishing them. Their culture was fractured. And after decades of acquisition—with no integration—Sealed Air was in the midst of a global identity crisis.
LPK helped Sealed Air rise up with a renewed purpose by developing an organizational transformation strategy and comprehensive redesign, giving the company a new identity and sustainable vision for the future that boosted confidence and profitability—in record time.
Award-Winning Work
Business Marketing Association
2014 Global Ace Awards
Collateral System
Single Piece of Collateral
Logo Design
Tagline
Business Marketing Association
2014 B2 Awards
Brand Guidelines
Green Category
The outcome was a reimagined Sealed Air, with a powerful story to tell, more-connected employees and better-unified divisions. To ensure everyone was on the same page, we created a cohesive brand rollout across the globe—from collateral material to website relaunch—and rallied stakeholders around a common purpose, helping them embrace and embody the new company culture and vision of creating a better way for life.