Taking Brands to Extraordinary™

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Sealed Air

Mounting a
Corporate Comeback

Transforming a Product into a Purpose

Wall Street was punishing them. Their culture was fractured. And after decades of acquisition—with no integration—Sealed Air was in the midst of a global identity crisis.

LPK helped Sealed Air rise up with a renewed purpose by developing an organizational transformation strategy and comprehensive redesign, giving the company a new identity and sustainable vision for the future that boosted confidence and profitability—in record time.

Impact

Our partnership with Sealed Air helped increase their stock value from $11.51 to $34.10 per share within 15 months.

Award-Winning Work

Business Marketing Association
2014 Global Ace Awards
Collateral System
Single Piece of Collateral
Logo Design
Tagline

Business Marketing Association
2014 B2 Awards
Brand Guidelines
Green Category

How We Got There

A long-term acquisition strategy helped Sealed Air grow, but left the company without a unified position in the market. LPK was challenged to transform Sealed Air into a forward-thinking, end-to-end solutions company from the inside out.

We started by looking beyond their products and discovered the everyday impact they make on people’s lives and all the industries that make the world go round. Working closely with the CEO and key executives across the globe, we engaged in a comprehensive organizational-transformation program that addressed portfolio strategy, positioning, vision, mission and values—then extended it to brand and division expression, investor relations and employer branding.

The outcome was a reimagined Sealed Air, with a powerful story to tell, more-connected employees and better-unified divisions. To ensure everyone was on the same page, we created a cohesive brand rollout across the globe—from collateral material to website relaunch—and rallied stakeholders around a common purpose, helping them embrace and embody the new company culture and vision of creating a better way for life.

I once had a consultant tell me that I should get a 10:1 return on my investment when working with consultants. I don’t believe that’s generally possible, something closer to 5:1 is more realistic. However, this team from LPK is quite clever, and I think they’re proving to be the exception, delivering a 10:1 ROI.

– CEO, Sealed Air
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