Finding the Greener Grass
Our job was clear: help Scotts get out of its own way. We used consumer insights and strategy to lay the groundwork, then design to bring simplicity and continuity to the brand. Fresh design elements and messaging outfitted Scotts products for retail, focusing on themes of discovery and self-empowerment.
Now, at shelf, Scotts is spreading a new, uniform idea: encouraging homeowners to rediscover their lawns, seeing them for the vibrant living spaces they are.
It’s a Win/Win/Win
Today, in stores near and far, our streamlined visual system conveys Scotts’ premium benefits. It’s an inspired, easy-to-shop system that retailers and customers love.