Taking Brands to Extraordinary™

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Pringles

From American Favorite
to Global Icon

Tantalizing Customization

From Sriracha to Salted Caramel, Seaweed to Soft-Shell Crab, Pringles thrives on pushing snacking beyond the ordinary.

And we’ve been “cans on” since 1982, helping them pop to new heights with new ideas and wowing snackers worldwide with stories of regional and seasonal flavor varieties.

Together, we’re challenging the status quo of snacking and what flavor and fun can be worldwide with a taste experience for every occasion.

Impact

A cult following that spans more than 100 countries.

Consistent growth on a global scale, with two-thirds of sales now coming from outside North America.

Our work with Pringles earned a gold Pentaward in 2010.

How We Got There

For more than 30 years we’ve been a trusted partner in Pringles’ phenomenal growth, delivering out-of-the-can thinking across North America, Europe and Asia.

From providing local insights on how different cultures consume snacks to generating seemingly infinite, unexpected approaches to customizing its iconic can, we’ve helped Pringles build a brand that transcends culture, media and time.

As the keeper of the brand’s strategic and creative vision—establishing, evolving and activating its brand character—we’ve helped ensure a unified look and feel that not only stands out but stands for flavorful, fun snacking everywhere it’s sold.

What’s great about this brand is that it’s truly a global equity. No matter where you go in the world, you’ll find the exact same product … local variation, but the exact same product, the exact same package, the exact same shape and the exact same brand positioning. This allows us to create and leverage scale despite being a relatively small player in the snacks category.

– Chris Hood, President, Kellogg’s Europe
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