Named to Golf Digest’s Hot List for the first time in over a decade.
Getting Out of the Rough
Pinnacle was on a trajectory to lose its spot as the #1 ball in the price category.
We drove the forgotten market leader to greener grass with a clear and distinct purpose as the ball for the 99%ers that resonated with casual golfers and set the brand on a course to extend its leadership position.
How We Got There
Why do we play golf? For most of us, it’s not about making the tour. We play because it’s fun. And we discovered that, for the casual golfer, part of that fun is not sucking at it.
With all eyes on this insight we dialed up performance cues with Pinnacle’s new branding, product line and packaging, and tapped into undeniable truths that resonated with weekend warriors looking to elevate their game.