MILKA

Evolving an icon of tenderness
MILKA

How to make an iconic chocolate brand even more beloved?
Refine the story.
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A story that
moves mountains

LPK and Milka are old friends. For over 5 years, we’ve partnered on the strategic evolution of this world-recognized brand. Our latest endeavor—a new global identity and refined expression—beautifully blends the past and present, telling a unique story that positions Milka for success well into the future.

Inspired by the brand’s rich heritage and Alpine roots, the brandmark and assets have been simplified yet strengthened, shifting to a flavor experience that’s rich, refined and natural—all the while telling a stronger story at shelf.

We’re always working to articulate our narrative in a more focused and dynamic way. This initiative has achieved that—it’s the newest chapter in an ongoing story of growth for the Milka brand.

Karine Chik

Marketing Director, Chocolate Europe, Mondelez International

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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Digital Insights

 

Online & In-Store Proto-Selling

 

Adjacent Spaces Innovation

 

Downloading The Beauty of New Brand Creation

 

CPG Brand Workshops

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

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