Kiwi Botanicals

Creating a clean beauty brand for stressed-out skin
Kiwi Botanicals

Hatching a big idea:
clean beauty, embodying
the easygoing ethos
of New Zealand.

Freeing women's skin and spirits
from stress

When Procter & Gamble came to us to partner on the build of a disruptive beauty brand, we seized the opportunity to weave a unique origin story—one that moved beyond clean ingredient claims and influencer partnerships to an aspirational sense of place.

Enter Kiwi Botanicals: a digital-first beauty brand that embodies New Zealand—from its uncommon ingredients to its easygoing ethos.


As experts in emergent beauty trends, we knew that consumers were craving products that combatted the damage that stress—physical, emotional and otherwise—puts on skin. Paired with the laidback lifestyle of real Kiwi women, we crafted a de-stress value proposition that carved out unique territory for the brand.

Tapping a world of influence

To glean insights and gauge the viability of our ideas, we tapped our Beauty555 network to establish a cultural laboratory—working with beauty experts, viral influencers and real Kiwi women to build a brand strategy that not only captured the infectious energy of New Zealand, but resonated with women worldwide.



LPK’s Global Network
Capturing the Now, Near
& Next of Beauty



In Global Beauty Brands





LPK Practitioners

specialized in emergent
beauty trends

A new-to-the-world brand, designed to disrupt

From trends and foresight to brand strategy, tone of voice to iconic assets, we took a holistic approach to new brand creation, giving way to a digital-first brand that’s disrupting at shelf, on social and everywhere between.

A powerhouse brand, online & off

In addition to building the Kiwi brand, we took a leading role in activating it across retail platforms—both digital and physical. Beyond e-commerce, we successfully parlayed the digital-first brand to the shelves of Walmart—a move that amplified Kiwi's distribution and ultimate growth trajectory.

Get LPK in Your Inbox



We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops


Desires Workshop


Desires Canvas


Innovation Platforms


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.