Kiwi Botanicals

Creating a clean beauty brand for stressed-out skin
Kiwi Botanicals

Hatching a big idea:
clean beauty, embodying
the easygoing ethos
of New Zealand.
corner-left-box

Freeing women's skin and spirits
from stress

When Procter & Gamble came to us to partner on the build of a disruptive beauty brand, we seized the opportunity to weave a unique origin story—one that moved beyond clean ingredient claims and influencer partnerships to an aspirational sense of place.

Enter Kiwi Botanicals: a digital-first beauty brand that embodies New Zealand—from its uncommon ingredients to its easygoing ethos.

BUILDING THE BRAND THAT REAL WOMEN REALLY WANTED

As experts in emergent beauty trends, we knew that consumers were craving products that combatted the damage that stress—physical, emotional and otherwise—puts on skin. Paired with the laidback lifestyle of real Kiwi women, we crafted a de-stress value proposition that carved out unique territory for the brand.

Tapping a world of influence

To glean insights and gauge the viability of our ideas, we tapped our Beauty555 network to establish a cultural laboratory—working with beauty experts, viral influencers and real Kiwi women to build a brand strategy that not only captured the infectious energy of New Zealand, but resonated with women worldwide.

Beauty

555

LPK’s Global Network
Capturing the Now, Near
& Next of Beauty

5

Experts

In Global Beauty Brands

5

Influencers

OF NEW ZEALAND
CLEAN BEAUTY

5

LPK Practitioners

specialized in emergent
beauty trends

A new-to-the-world brand, designed to disrupt

From trends and foresight to brand strategy, tone of voice to iconic assets, we took a holistic approach to new brand creation, giving way to a digital-first brand that’s disrupting at shelf, on social and everywhere between.

A powerhouse brand, online & off

In addition to building the Kiwi brand, we took a leading role in activating it across retail platforms—both digital and physical. Beyond e-commerce, we successfully parlayed the digital-first brand to the shelves of Walmart—a move that amplified Kiwi's distribution and ultimate growth trajectory.