When Procter & Gamble came to us to partner on the build of a disruptive beauty brand, we seized the opportunity to weave a unique origin story—one that moved beyond clean ingredient claims and influencer partnerships to an aspirational sense of place.
Enter Kiwi Botanicals: a digital-first beauty brand that embodies New Zealand—from its uncommon ingredients to its easygoing ethos.
BUILDING THE BRAND THAT REAL WOMEN REALLY WANTED
As experts in emergent beauty trends, we knew that consumers were craving products that combatted the damage that stress—physical, emotional and otherwise—puts on skin. Paired with the laidback lifestyle of real Kiwi women, we crafted a de-stress value proposition that carved out unique territory for the brand.