The J.M. Smucker Co.

Evolving iconic brands for modern, changing tastes
The J.M. Smucker Co.

Positioning heritage brands
for the future.
corner-left-box

Modernizing to unlock greater growth

The J.M. Smucker Co.’s portfolio is home to some of the world’s most recognized brands, trusted by consumers for themselves and their families every day.

For decades, LPK has been a hands-on partner to the company, working to meaningfully modernize their heritage brands and unlock new value, while also creating new-to-the-world offerings that meet emergent trends and changing consumer tastes.

Explore the Work

Dunkin’® wows
with the fresh & unexpected

With a cult following all its own, Dunkin’ at home is constantly exploring new ways to surprise and delight its consumers. Through design, tone of voice and storytelling, we’ve helped the brand continue to expand its reach, setting the standard—and driving the conversation—in coffee culture.

BACK TO THE J.M. SMUCKER CO. BRANDS

Dunkin’® wows with the fresh & unexpected

With a cult following all its own, Dunkin’ at home is constantly exploring new ways to surprise and delight its consumers. Through design, tone of voice and storytelling, we’ve helped the brand continue to expand its reach, setting the standard—and driving the conversation—in coffee culture.

BACK TO THE J.M. SMUCKER CO. BRANDS

Milk-Bone® innovates for the love of dogs

Loved since 1908, Milk-Bone’s momentum in the pet category is unrivaled. From concepting and designing limited-edition flavors to joyful, giftable treat exclusives, LPK is helping the brand redefine what it means to be a pet parent.

BACK TO THE J.M. SMUCKER CO. BRANDS

Smucker's Sugar Free

The Smucker’s® you love, reimagined

It doesn’t get more iconic than Smucker’s gingham. To take their range of jams, jellies and fruit spreads into the future, Smucker’s looked to LPK to reassess its brand architecture, shaping creative strategies that drive relevance and recognition across its broad portfolio—all in the name of growth.

BACK TO THE J.M. SMUCKER CO. BRANDS

Jif Squeeze packaging

A redesign that’s that Jif’in good

It’s the peanut butter you grew up on, reimagined to be even more enjoyable and stress-free. To continue its dominance across the category, Jif® partnered with LPK to redesign innovations like its squeezable pouch, reinforcing the brand’s positioning as “the best damn peanut butter on the planet.”

BACK TO THE J.M. SMUCKER CO. BRANDS

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.