We teamed with JBS’s in-house teams to turn their commercial innovations into consumer-ready brands—and fast. Starting with JBS’s research and insights on emergent trends and changing preferences, we built brands for protein’s future-forward consumers. From the adventurous flexitarian seeking alternatives to meat to the next-gen foodie craving convenience, new segments with big spending power guided our creative process.
For both new and existing offerings, we developed robust expression systems, activated on pack and across diverse channels. The result is a crop of breakthrough brands that point to the future of food: Savora, a line of sous-vide-style meats, and OZO, a range of plant-based proteins.