GREATER CINCINNATI FOUNDATION
Unlocking the passion
Placing donors at the center of their giving
Greater Cincinnati Foundation (GCF) had an opportunity to increase awareness and revitalize the brand image to resonate with a younger audience—without alienating its existing donor base. As a community foundation, the brand’s impact is in direct proportion to the breadth of donors engaged. GCF needed a fresh strategy; one that would expand the foundation’s capacity and attract new donors to partner for greater impact.
We developed a holistic brand for GCF, rooted in its promise to amplify the power and potential of giving. From its modernized aesthetic to a shortened moniker, GCF’s redesign appeals to a broader cross-section of the region. At every touchpoint, the brand offers potential donors the opportunity to be at the center of the community’s priority issues.
The reinvented and reinvigorated GCF shows itself to be more powerful, more purposeful, and more relevant than ever—rendering it the obvious choice for anyone’s generous pursuits.
Now is a pivotal moment for our organization. I can see the new brand is working because we’re already feeling the uptick in interest.
PRESIDENT & CEO, GREATER CINCINNATI FOUNDATION
A master brand system with built-in flexibility
GCF is home to multiple funds, each with its own audience and charter. We designed a system that gave the funds a distinct individual expression, while showing clear relation and alignment to the master brand.
INTO THE FOLD
You gave the Women’s Fund its own bold and unique voice while fitting us seamlessly into GCF’s organizational identity.
EXECUTIVE DIRECTOR, THE WOMEN’S FUND