Greater Cincinnati Foundation (GCF) had an opportunity to increase awareness and revitalize the brand image to resonate with a younger audience—without alienating its existing donor base. As a community foundation, the brand’s impact is in direct proportion to the breadth of donors engaged. GCF needed a fresh strategy; one that would expand the foundation’s capacity and attract new donors to partner for greater impact.
We developed a holistic brand for GCF, rooted in its promise to amplify the power and potential of giving. From its modernized aesthetic to a shortened moniker, GCF’s redesign appeals to a broader cross-section of the region. At every touchpoint, the brand offers potential donors the opportunity to be at the center of the community’s priority issues.
The reinvented and reinvigorated GCF shows itself to be more powerful, more purposeful, and more relevant than ever—rendering it the obvious choice for anyone’s generous pursuits.