Innovation | Branding | Customer Experience

GREATER CINCINNATI FOUNDATION

A focused approach to collective generosity
GREATER CINCINNATI FOUNDATION

Unlocking the passion
people have for giving back. corner-left-box

Placing donors at the center of their giving

Greater Cincinnati Foundation (GCF) had an opportunity to increase awareness and revitalize the brand image to resonate with a younger audience—without alienating its existing donor base. As a community foundation, the brand’s impact is in direct proportion to the breadth of donors engaged. GCF needed a fresh strategy; one that would expand the foundation’s capacity and attract new donors to partner for greater impact.

We developed a holistic brand for GCF, rooted in its promise to amplify the power and potential of giving. From its modernized aesthetic to a shortened moniker, GCF’s redesign appeals to a broader cross-section of the region. At every touchpoint, the brand offers potential donors the opportunity to be at the center of the community’s priority issues.

The reinvented and reinvigorated GCF shows itself to be more powerful, more purposeful, and more relevant than ever—rendering it the obvious choice for anyone’s generous pursuits.

“

Now is a pivotal moment for our organization. I can see the new brand is working because we’re already feeling the uptick in interest.

ELLEN KATZ

PRESIDENT & CEO, GREATER CINCINNATI FOUNDATION

A master brand system with built-in flexibility

GCF is home to multiple funds, each with its own audience and charter. We designed a system that gave the funds a distinct individual expression, while showing clear relation and alignment to the master brand.

BRINGING PARTNER ORGANIZATIONS
INTO THE FOLD
“

You gave the Women’s Fund its own bold and unique voice while fitting us seamlessly into GCF’s organizational identity.

MEGHAN CUMMINGS

EXECUTIVE DIRECTOR, THE WOMEN’S FUND

A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
Linkedin Instagram Twitter Facebook-f

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page
Subscribe

    • CPG Brand Workshops

     

    Desires Workshop

     

    Desires Canvas

     

    Innovation Platforms

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.