Inventing an entirely new way to work

86% of Americans have
a side hustle. What they
need is a way to manage it.

An on-demand brand experience to help workers find gigs, and vice versa

Ready to launch a dynamic online platform that would connect ready-and-waiting workers with businesses, Gigsmart came to us with two asks: build the brand and its ecosystem of channels in tandem. In three months.

We led the charge to strategically build the brand with a differentiated positioning and expression that could flex seamlessly across advertising, collateral, app and web—and for distinct audiences.

Gigsmart, headquartered in Denver, launched with sights set on redefining how peoplework in the modern gig economy. Now, it's in cities nationwide—and the hustle hasn't stopped.

GigSmart logo

Understanding our audience—and the right channels to reach them

GigSmart’s accelerated expansion to cities across the country required an extensive digital strategy spanning from brand awareness to targeted audience activations. Through paid and owned media across a diverse range of platforms, we were able to deploy strategic campaigns to give us the breadth and accuracy to reach each unique target.


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Exponentially growing its audience within 10 months of launch.

You captured our passion and cut through the noise. There is no question we chose the right firm as our partner.



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We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


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