Innovation | Branding | Customer Experience

GigSmart

Inventing an entirely new way to work
GigSmart

86% of Americans have
a side hustle. What they
need is a way to manage it. corner-left-box

An on-demand brand experience to help workers find gigs, and vice versa

Ready to launch a dynamic online platform that would connect ready-and-waiting workers with businesses, Gigsmart came to us with two asks: build the brand and its ecosystem of channels in tandem. In three months.

We led the charge to strategically build the brand with a differentiated positioning and expression that could flex seamlessly across advertising, collateral, app and web—and for distinct audiences.

Gigsmart, headquartered in Denver, launched with sights set on redefining how peoplework in the modern gig economy. Now, it's in cities nationwide—and the hustle hasn't stopped.

 
GigSmart logo

Understanding our audience—and the right channels to reach them

GigSmart’s accelerated expansion to cities across the country required an extensive digital strategy spanning from brand awareness to targeted audience activations. Through paid and owned media across a diverse range of platforms, we were able to deploy strategic campaigns to give us the breadth and accuracy to reach each unique target.

DRIVING ENGAGEMENT.
DEEPENING THE DATABASE.

100,000+
downloads center-box-new

Exponentially growing its audience within 10 months of launch.
“

You captured our passion and cut through the noise. There is no question we chose the right firm as our partner.

TED CATINO

FOUNDER & Co-CEO, GIGSMART

A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
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