Ready to launch a dynamic online platform that would connect ready-and-waiting workers with businesses, Gigsmart came to us with two asks: build the brand and its ecosystem of channels in tandem. In three months.
We led the charge to strategically build the brand with a differentiated positioning and expression that could flex seamlessly across advertising, collateral, app and web—and for two distinct audiences.
Gigsmart has launched in Cincinnati and Denver and is poised to expand into cities nationwide. Ultimately, the brand seeks to redefine how people work in the modern-day gig economy—and empower lots of people along the way.