Innovation | Branding | Design

GigSmart

Inventing an entirely new way to work

86% of Americans have
a side hustle. What they
need is a way to manage it.

An on-demand brand experience to help workers find gigs, and vice versa

Ready to launch a dynamic online platform that would connect ready-and-waiting workers with businesses, Gigsmart came to us with two asks: build the brand and its ecosystem of channels in tandem. In three months.

We led the charge to strategically build the brand with a differentiated positioning and expression that could flex seamlessly across advertising, collateral, app and web—and for distinct audiences.

Gigsmart, headquartered in Denver, launched with sights set on redefining how peoplework in the modern gig economy. Now, it's in cities nationwide—and the hustle hasn't stopped.

Understanding our audience—and the right channels to reach them

GigSmart’s accelerated expansion to cities across the country required an extensive digital strategy spanning from brand awareness to targeted audience activations. Through paid and owned media across a diverse range of platforms, we were able to deploy strategic campaigns to give us the breadth and accuracy to reach each unique target.

DRIVING ENGAGEMENT.
DEEPENING THE DATABASE.

100,000+
downloads

Exponentially growing its audience within 10 months of launch.

“

You captured our passion and cut through the noise. There is no question we chose the right firm as our partner.

TED CATINO

FOUNDER & Co-CEO, GIGSMART

Innovation | Branding | Design

GigSmart

86% of Americans have
a side hustle. What they
need is a way to manage it.

An on-demand brand experience to help workers find gigs, and vice versa

Understanding our audience—and the right channels to reach them

DRIVING ENGAGEMENT.
DEEPENING THE DATABASE.

100,000+
downloads

You captured our passion and cut through the noise. There is no question we chose the right firm as our partner.

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Innovation | Branding | Design

GigSmart

86% of Americans have a side hustle. What they need is a way to manage it. corner-left-box

An on-demand brand experience to help workers find gigs, and vice versa

Understanding our audience—and the right channels to reach them

DRIVING ENGAGEMENT.DEEPENING THE DATABASE.

100,000+ downloads center-box-new

You captured our passion and cut through the noise. There is no question we chose the right firm as our partner.

Get LPK in Your Inbox

FIND YOURSELF HERE.

Subscribe

CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

86% of Americans have
a side hustle. What they
need is a way to manage it.

DRIVING ENGAGEMENT.
DEEPENING THE DATABASE.

100,000+
downloads

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.