As a fitness instructor, author and TV fixture, Denise Austin is no stranger to the spotlight, or to the health and wellness category. Seeing an opportunity to fill holes in a range of categories—from better-for-you snacks to fitness equipment, supplements, online wellness programs and sleep accessories—Denise came to LPK, looking to develop a lifestyle brand platform that connected with women differently, encouraging with body positivity, age defiance and optimism, versus restrictive regimens and critical messaging.