When DayGlo started in 1946, they were the first and only manufacturer of their kind, developing cutting-edge solutions that color our world—literally. From paints and coatings to fluorescent pigments and dyes, DayGlo has paved the way in color innovation, helping businesses elevate products, services and experiences through color.
But over time, new players began to dilute DayGlo’s standing in the very category it created. LPK partnered with the B2B to realize the full potential of the brand, reclaiming its standing as the inventors and innovators of the brightest, boldest color on the planet.