Contemporary
Arts Center

Drawing in a new legion of art-goers

A shift from intimidating to
all-welcoming ups attendance.
corner-left-box

Creating curb appeal for the masses

From the moment it opened the doors of its new downtown space, designed by the late Zaha Hadid, the Contemporary Art Center (CAC) turned heads. But for all its architectural significance and art-world merit, the CAC saw foot traffic dwindling year over year.

We helped the organization course-correct misperceptions and deepen engagement by revitalizing its brand to better convey its mission. Defining the essence of the CAC—a colorful convergence of art and life–we developed a dynamic new identity and expression, built to inject fresh energy and motion into the brand presence. From color to shape language, graphics to type, our flexible system revitalized the CAC from the inside-out, encouraging engagement by more clearly telling its story at every turn.

deepening engagement
3X THE FOOT TRAFFIC After Brand launch,
attendance rose from
47,000 to 150,000 annually

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Brand Architecture

 

Downloading The Beauty of New Brand Creation

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Digital Insights

 

Adjacent Spaces Innovation

 

CPG Brand Workshops

 

Portfolio Strategy

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Digital Round Table: New Brands for Emerging Categories

 

Glimpse Four Ways Forward

 

The Life Beyond 2020 Digital Roundtables

 

Digital Round Table: Evolving Your Heritage Brands

 

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