Contemporary
Arts Center

Drawing in a new legion of art-goers

A shift from intimidating to
all-welcoming ups attendance.
corner-left-box

Creating curb appeal for the masses

From the moment it opened the doors of its new downtown space, designed by the late Zaha Hadid, the Contemporary Art Center (CAC) turned heads. But for all its architectural significance and art-world merit, the CAC saw foot traffic dwindling year over year.

We helped the organization course-correct misperceptions and deepen engagement by revitalizing its brand to better convey its mission. Defining the essence of the CAC—a colorful convergence of art and life–we developed a dynamic new identity and expression, built to inject fresh energy and motion into the brand presence. From color to shape language, graphics to type, our flexible system revitalized the CAC from the inside-out, encouraging engagement by more clearly telling its story at every turn.

deepening engagement
3X THE FOOT TRAFFIC After Brand launch,
attendance rose from
47,000 to 150,000 annually

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.