the Great Outdoors
A New Call to the Wild
With more and more people opting to spend their free time inside, it was time Coleman reignited its relationship with consumers—and stoked their love for outdoor adventure.
We helped find new ground for today’s adventure seekers by positioning the iconic brand as an innovator, creating new ways to engage with the great outdoors in a category swelling with store-brand alternatives.
Earned a prestigious Red Dot Award for the exceptional innovation, functionality and ergonomics of the Coleman Adjustable Comfort Sleeping Bag.
What we discovered out there was humanity—that people turn to the great outdoors to connect with nature and each other. And to truly enjoy themselves, everyday enthusiasts need equipment that makes it easy and fun, and ups their confidence in unfamiliar environments, empowering them to embark on adventures big and small.
– Jeff Willard, Senior VP of Marketing & New Product Development, The Coleman Company, Inc.
LPK helped us reach a consistent global understanding of consumers and united our global product-development efforts.