Taking Brands to Extraordinary™

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Coleman

Innovating for
the Great Outdoors

A New Call to the Wild

With more and more people opting to spend their free time inside, it was time Coleman reignited its relationship with consumers—and stoked their love for outdoor adventure.

We helped find new ground for today’s adventure seekers by positioning the iconic brand as an innovator, creating new ways to engage with the great outdoors in a category swelling with store-brand alternatives.

Impact
Captured the attention of retailers and brought growth to Coleman’s bottom line.

Earned a prestigious Red Dot Award for the exceptional innovation, functionality and ergonomics of the Coleman Adjustable Comfort Sleeping Bag.

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How We Got There

Our innovation teams helped Coleman to walk in the boots of modern adventurers through experiential sessions in outdoor environments—from the thrill of a 3-day trek and the warmth of the campfire to how to make nature your playground.

 

What we discovered out there was humanity—that people turn to the great outdoors to connect with nature and each other. And to truly enjoy themselves, everyday enthusiasts need equipment that makes it easy and fun, and ups their confidence in unfamiliar environments, empowering them to embark on adventures big and small.

These insights made the forest friendlier with a pipeline of products that offer new-to-market experiences and enhance the enjoyment of the great outdoors.

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LPK helped us reach a consistent global understanding of consumers and united our global product-development efforts.

– Jeff Willard, Senior VP of Marketing & New Product Development, The Coleman Company, Inc.
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