Loading Results ...

Beautyrest

The Luxury of Sleep

Flipping the Category Mindset

We helped Beautyrest disrupt the bedding category by moving its top-tier mattress brand beyond functional technology to a haven for sacred, restorative slumber.

What was once an easily mimicked, mind-numbing commodity was given a soul, with a look, tone and feel unlike anything on the retail floor.

Impact
Shifted Beautyrest Black from premium product to aspirational experience, delivering double-digit growth and driving sales across the brand’s complex retail chain.

How We Got There

Our trends research uncovered insights in the high-luxury sector that inspired a sexy new brand position, communication strategy and striking identity system for Beautyrest Black.

We created design, verbal and photo strategies that awakened an eye-opening retail experience that recharged Beautyrest’s partnership with dealers and raised the bar for consumer engagement.

Gone was the overwhelming sea of white rectangles. In its place was a sensual, modern boudoir where the absolute indulgence of deep, rejuvenating sleep awaited.

With LPK, we took Beautyrest Black to a whole new level, and the momentum is continuing.

– Rolf Sannes, VP Global Marketing and Licensing and VP Beautyrest Brand Management, Simmons Bedding Company
Let’s work better. Together. Talk to us.
Do NOT follow this link or you will be banned from the site!