Tapping barrels of innovation

How to shake up the spirits category? 28 new
product innovations.

From initial idea to first pour

From bourbon to rum to tequila to wine—and a few cordials, whiskeys and vodkas in between—we helped Beam Suntory build a portfolio of product innovations to be proud of. Massive in number and mighty in profit, we delivered inspired innovations that hit the shelf and made a statement.

Hosting innovation workshops that spanned the US, Caribbean, Mexico and Europe, we hit the ground running. We went there, saw the processes, felt the passion, learned the business and drank it all in. We partnered with R&D, bartenders, distillers and consumers. We gathered insights, trends and all kinds of insider intel to inform our ideas and strategic master plan to fill an innovation pipeline and product portfolio for years to come. Not only did we develop the ideas, we commercialized them, owning everything from nomenclature and positioning to packaging and in-store materials.

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Stealing share
Of all super-premium bourbon cases sold in 2015, Beam claimed50%

LPK has learned our business and they’re as passionate about it as we are, but they also bring a great outside perspective.



$3.1 billion
in revenue center-left-box

Volume for US whiskey—which
includes bourbon, Tennessee,
and rye—jumped 6.8%, with
revenue up 7.7% to $3.1 billion.

In the course of about a year, Beam Global has gone from the least innovative company in the industry to arguably the most.



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We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


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