the Spirits Industry
Stirring an Era of Innovation
With competition stiffening and a thirsty audience eager to mix things up, Beam Suntory wanted to modernize its product portfolio and engage consumers who whet their appetite with spirits.
So how could they raise the bar? A steady stream of new products and tastes.
We partnered with Beam Suntory on a craft and innovation process that produced a pipeline of fresh ideas and offerings—inspiring growth everywhere from the hallowed halls of Beam Suntory, across the spirits industry and to bar calls all over the world.
Claimed 50% of all super-premium bourbon cases sold in 2015.
– MaryKay Bolles, VP Global R&D and Innovation, Beam Suntory
LPK has learned our business, they’re as passionate about it as we are, and they bring a great outside perspective at the same time.