A Fortune 50 company, ADM’s breadth and depth of reach across the entire agricultural and food chain is impressive—and critical. LPK needed to craft a strategy that encapsulated all of what ADM is and does, connecting nature to humanity, ingredients to health, trends to insights, and seeds to food on tables the world over. We helped ADM refocus its vision, reposition from a traditional agri-business to a nutrition-forward company that gives customers an edge, and shift its narrative, internally and externally, to propel the organization’s greater purpose.

A new tagline, extracted from the company’s newly penned purpose, is the backbone to their corporate strategy, beliefs, story, identity, assets and guidelines. It’s built into every aspect of the brand experience, bringing humanity and emotion into a historically functional industry, elevating ADM’s commitment to people, the planet and a better quality of life.