Experiment Canvas

Your Guide to Running
In-the-Wild Experiments

At the core of every experiment is a hypothesis that needs to be tested. This canvas is designed to clarify the hypothesis, outline the riskiest assumptions, and craft an experiment that can (in)validate those assumptions.

design the experiment icon

1. Hypothesis

The hypothesis is the simplest way to recap your idea. It forces you and your team to make bold predictions with clearly articulated benefits and results.

outline icon

2. Riskiest Assumptions

Assumptions are only dangerous when they are left unvalidated. Validating assumptions with real consumer behavior is the fastest way to test the most critical elements of your idea.

design experiment flow icon

3. Experiment Design

Design the best experiments by outlining the necessary materials and behavior along the entire experiment journey with pre-established success metrics and isolated learning objectives.

Experiment Canvas, launching innovation, go live

Refine your idea.
Isolate your variables.
Test for success.

Experiment Canvas

 

Get LPK in Your Inbox

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Insights

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Adjacent Spaces Innovation

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Downloading The Beauty of New Brand Creation

 

CPG Brand Workshops

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.