POV
Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
Experiences
Services
- Service DesignTaking a holistic, user-centered approach to design, create products and services that reflect a deep understanding of your consumer and their wants, needs and desires.
- Interaction DesignEnsure that your business and consumer needs are equally represented and harmoniously balanced through experiences that offer a more meaningful value exchange.
- Product DesignDraw on human empathy, business needs and brand distinction to design products that are both emotionally fulfilling and functionally intuitive.
- Retail & Environmental DesignSeize the opportunity to build equity and loyalty through engaging hybrid environments that reconcile content with commerce.
Our Thinking on Experience Design
POV
The Technology Parade: A Creative Approach to the Never-Ending Stream of Emerging Tech
Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
Branding