
How they do it takes many forms—from building new brands to repositioning existing ones. At LPK, we propel brands forward, shaping our solutions around your greatest challenges and goals for growth.
How they do it takes many forms—from building new brands to repositioning existing ones. At LPK, we propel brands forward, shaping our solutions around your greatest challenges and goals for growth.
We help businesses tap into primal motivations to drive brand-led growth. Using the Reiss Model of Human Motivation, we’ll surface the desire at the heart of your brand, then put it at the center of a strategy that will align brand actions, experiences and expression.
We help businesses tap into primal motivations to drive brand-led growth. Using the Reiss Model of Human Motivation, we’ll surface the desire at the heart of your brand, then put it at the center of a strategy that will align brand actions, experiences and expression.
Traditional modes of competition have been upended by a series of factors that span technology, culture and commerce. Together, we’ll identify ways to capitalize on these changes with new brands that are native to this context and designed to more effectively reach new consumers, occasions and demand spaces.
Traditional modes of competition have been upended by a series of factors that span technology, culture and commerce. Together, we’ll identify ways to capitalize on these changes with new brands that are native to this context and designed to more effectively reach new consumers, occasions and demand spaces.
Seemingly every business is looking for ideas that offer both speed to market and the scale of a sizable opportunity. The key to success is momentum. Our Agile Go-To-Market approach emphasizes speed, focus and flexibility in discovering, creating, testing, developing and refining new brand ideas—taking you from idea to execution in mere months.
Seemingly every business is looking for ideas that offer both speed to market and the scale of a sizable opportunity. The key to success is momentum. Our Agile Go-To-Market approach emphasizes speed, focus and flexibility in discovering, creating, testing, developing and refining new brand ideas—taking you from idea to execution in mere months.
The more we experience something, the more likely we are to remember it. So a brand’s ability to create and manage a set of distinctive experiential assets is essential to its long-term viability. Our team will combine decades of hands-on experience building iconic brand identities with our GATOR criteria, bringing thoughtful rigor to the subjective craft of design.
The more we experience something, the more likely we are to remember it. So a brand’s ability to create and manage a set of distinctive experiential assets is essential to its long-term viability. Our team will combine decades of hands-on experience building iconic brand identities with our GATOR criteria, bringing thoughtful rigor to the subjective craft of design.
With increased competition and ongoing fragmentation of mass media, it’s vital for individual brands to stand out. Informed by decades of experience, we’ll design packaging that acknowledges category codes, but also smartly breaks away from them. These scalable design systems function across aisles, channels and mediums—helping your brand win in the definitive moment when a purchase decision is made.
With increased competition and ongoing fragmentation of mass media, it’s vital for individual brands to stand out. Informed by decades of experience, we’ll design packaging that acknowledges category codes, but also smartly breaks away from them. These scalable design systems function across aisles, channels and mediums—helping your brand win in the definitive moment when a purchase decision is made.
Sameness is the enemy of good branding. A unique tone of voice can be a brand’s strongest asset to cut through the noise and connect emotionally, expressing its benefits, values and point-of-view in a memorable, unexpected way. Inspired by culture, the category and a brand’s superpower, we’ll unlock your brand’s true voice with words that work hard to put personality into action and build brand affinity.
Sameness is the enemy of good branding. A unique tone of voice can be a brand’s strongest asset to cut through the noise and connect emotionally, expressing its benefits, values and point-of-view in a memorable, unexpected way. Inspired by culture, the category and a brand’s superpower, we’ll unlock your brand’s true voice with words that work hard to put personality into action and build brand affinity.
Crowded categories, evolving consumer needs and a focus on getting new innovations to market can challenge even high-performing organizations. Our approach to brand architecture results in a strategic framework designed to make sense of your brand’s current products and future opportunities. You’ll walk away with a strategy to maximize your brand’s long-term potential.
Crowded categories, evolving consumer needs and a focus on getting new innovations to market can challenge even high-performing organizations. Our approach to brand architecture results in a strategic framework designed to make sense of your brand’s current products and future opportunities. You’ll walk away with a strategy to maximize your brand’s long-term potential.
The symptoms are familiar to many of us: brand portfolios that are not aligned to how customers search, shop and select. Offerings that seem almost identical without close inspection. Strategies that fail to account for emerging consumer needs. By evaluating opportunities at the category and portfolio level, we’ll help your team identify a different set of opportunities and deploy resources oriented to growth.
The symptoms are familiar to many of us: brand portfolios that are not aligned to how customers search, shop and select. Offerings that seem almost identical without close inspection. Strategies that fail to account for emerging consumer needs. By evaluating opportunities at the category and portfolio level, we’ll help your team identify a different set of opportunities and deploy resources oriented to growth.
We believe brands must be built for change. Our Trends & Foresight practice helps you understand the shifts taking place—from sociocultural movements to newly emerging categories and benefits. You’ll develop a new competency, Future Fluency, allowing you to anticipate future outcomes and turn change into a competitive advantage for your business.
We believe brands must be built for change. Our Trends & Foresight practice helps you understand the shifts taking place—from sociocultural movements to newly emerging categories and benefits. You’ll develop a new competency, Future Fluency, allowing you to anticipate future outcomes and turn change into a competitive advantage for your business.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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