Equity that’s both enduring and emergent.

We Do

Creating culture-
ready brands. center-left-box

Agnostic of category or consumer, winning brands share a common strategy: they pilot an enduring promise into the emergent culture. And they do it in constant.

Excel at change and
stand the test of time. center-box-new

We help you do it through insight and foresight: using enduring human desires to understand consumer preference, then merging them with the forces behind emergent cultural trends and category conversations.


  • Trends & ForesightLook forward to possible and probable future scenarios to anticipate the unforeseen and build a more agile, future-primed organization.

  • Research & InsightsUncover deep truths about the people, places, cultures and competition your brand encounters to develop razor-sharp strategy and extraordinary creativity.
  • Brand DefinitionPrime your brand for meaningful action with a strategy that’s rooted in an enduring human truth and informed by the category’s emergent culture.

  • Brand ArchitectureMake sense of your brand’s current products and future opportunities with a strategic framework that simplifies the shopping experience and maximizes long-term potential.
  • Brand Identity DesignElevate your brand with a visual identity that translates ephemeral ideas into tangible, distinct and lasting gestures.

  • Packaging DesignClose the sale—at shelf or on screen—with packaging designed to capture attention, drive preference and deepen resonance.

  • Naming & MessagingAmplify your brand with verbal strategy—from distinctive names that embody its essence to messaging that spurs consumer action and affinity.

Our Thinking on Branding

The Next-Gen CPG Playbook

The Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
Trends with Benefits: 2020

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.


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Brand Architecture


Downloading The Beauty of New Brand Creation


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Have a challenge? We’re all ears.
Let’s talk about how we can partner.


Innovation Platforms


Zero-to-Revenue Incubator


Desires Canvas


Desires Workshop




Digital Insights


Adjacent Spaces Innovation


CPG Brand Workshops


Portfolio Strategy


Roadblocks to Innovation


Trends with Benefits: 2021


Experiment Canvas


Online & In-Store Proto-Selling


360˚ Innovation Assessment


Digital Round Table: Harnessing Desires to Build Better Brands


Digital Round Table: New Brands for Emerging Categories


Glimpse Four Ways Forward


The Life Beyond 2020 Digital Roundtables


Digital Round Table: Evolving Your Heritage Brands


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