At LPK, we approach it with a strong point-of-view, rooted in human insight and emergent aesthetic shifts. Our creative work always starts with deep understanding of consumer, culture and category—and how each of those is changing. The result is brands that are differentiated, designed to connect and poised for the future.
At LPK, we root our approach in brand knowledge, creating design systems that not only are beautiful, but translate and amplify our strategic choices. The result is powerful brands that are differentiated, designed to connect and poised for the future.
Your brand name is arguably your most enduring asset—because it’s where your story begins. Across diverse industries, we craft verbal strategies for brands and businesses, drawing on consumer insights, divergent creative exploration and rigorous testing to launch names that cut through and stay salient.
Markets and mediums only continue to expand and diversify, meaning your brand needs to live in more places at once—often to a fractured effect. Our creative experts focus on building holistic brand design systems, outfitting you to flex to channels and touchpoints in a compelling, deeply relevant way.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page