Experiment Canvas

Your Guide to Running
In-the-Wild Experiments

At the core of every experiment is a hypothesis that needs to be tested. This canvas is designed to clarify the hypothesis, outline the riskiest assumptions, and craft an experiment that can (in)validate those assumptions.

1. Hypothesis

The hypothesis is the simplest way to recap your idea. It forces you and your team to make bold predictions with clearly articulated benefits and results.

2. Riskiest Assumptions

Assumptions are only dangerous when they are left unvalidated. Validating assumptions with real consumer behavior is the fastest way to test the most critical elements of your idea.

3. Experiment Design

Design the best experiments by outlining the necessary materials and behavior along the entire experiment journey with pre-established success metrics and isolated learning objectives.

Experiment Canvas

Your Guide to Running
In-the-Wild Experiments

At the core of every experiment is a hypothesis that needs to be tested. This canvas is designed to clarify the hypothesis, outline the riskiest assumptions, and craft an experiment that can (in)validate those assumptions.

1. Hypothesis

2. Riskiest Assumptions

3. Experiment Design

Refine your idea.
Isolate your variables.
Test for success.

Experiment Canvas

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CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Experiment Canvas

Your Guide to Running In-the-Wild Experiments

At the core of every experiment is a hypothesis that needs to be tested. This canvas is designed to clarify the hypothesis, outline the riskiest assumptions, and craft an experiment that can (in)validate those assumptions.

1. Hypothesis

2. Riskiest Assumptions

3. Experiment Design

Refine your idea.Isolate your variables.Test for success.

Experiment Canvas

Get LPK in Your Inbox

FIND YOURSELF HERE.

Careers

LPK In Your Mailbox

CPG Brand Workshops

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Your Guide to Running
In-the-Wild Experiments

Refine your idea.
Isolate your variables.
Test for success.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.