POV
The Brand Refresh: When, Why & What to Evolve
A 101 on arguably the most common and high-stakes endeavor in the branding playbook.
Digital Roundtable
Understanding Your Changing Consumer
They say two things prompt real transformation: trauma and time. So as the pandemic continues to unfold, we know this will change all of us—how pronounced is the question.
Exploring the sudden shifts we’ve all endured, our experts will discuss the short- and long-term effects on consumer sentiment and behavior. And with methodologies that tap into people’s enduring, deep-seated desires, we’ll explain how brands can take action, stepping up to support new needs.
Join us for a discussion on how to keep up with—and nurture—your changing consumer in the era of COVID-19.
Recorded Thursday, April 30, 2020
Hosted By
Nathan Hendricks
Chief Creative Officer
Bhavik Joshi
More of Our Thinking
POV
In a Year of Immense Change, Our Core Desires Didn't
The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.
Webinar
Post-Blanding Branding
An exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.
Webinar
Bullshit-Free Brands
Lofty brand purpose statements are a dime a dozen—so how do you create one that’s true to your DNA and creates deeper connection with consumers?
