Ecommerce penetration has quadrupled. SKU contraction is the new SKU proliferation. And with availability outweighing both brand and price, store brands are often the ones winning big.
Covid-19 is invoking tectonic shifts in retail. And while these near-term patterns are largely driven by necessity, they will likely give way to long-term consumer behavior changes, forcing brands to evolve accordingly.
Join our experts for an overview of the new retail terrain, as well as strategic actions that brands can take right now to adapt and endure.