POV
The Brand Refresh: When, Why & What to Evolve
A 101 on arguably the most common and high-stakes endeavor in the branding playbook.
Digital Roundtable
The New Shopping Paradigm
Ecommerce penetration has quadrupled. SKU contraction is the new SKU proliferation. And with availability outweighing both brand and price, store brands are often the ones winning big.
Covid-19 is invoking tectonic shifts in retail. And while these near-term patterns are largely driven by necessity, they will likely give way to long-term consumer behavior changes, forcing brands to evolve accordingly.
Join our experts for an overview of the new retail terrain, as well as strategic actions that brands can take right now to adapt and endure.
Recorded Wednesday, May 28, 2020
Hosted By
Nathan Hendricks
Chief Creative Officer
MICHAEL WINTROB
Chief Strategy Officer, LPK North America
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How to Creatively Nail Your High-Stakes Brand Refresh: Part I
From bringing stakeholders along to building a responsive creative system, here’s a map to do it right.
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What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
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