Innovation | Branding | Customer Experience

Digital Roundtable

The New Shopping Paradigm

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Ecommerce penetration has quadrupled. SKU contraction is the new SKU proliferation. And with availability outweighing both brand and price, store brands are often the ones winning big.

Covid-19 is invoking tectonic shifts in retail. And while these near-term patterns are largely driven by necessity, they will likely give way to long-term consumer behavior changes, forcing brands to evolve accordingly.

Join our experts for an overview of the new retail terrain, as well as strategic actions that brands can take right now to adapt and endure.

Recorded Wednesday, May 28, 2020

Hosted By

Nathan Hendricks
Nathan Hendricks
Chief Creative Officer
MICHAEL WINTROB
MICHAEL WINTROB
Chief Strategy Officer, LPK North America

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01. Leveraging Counterintuitive Insights 02. Debunking Innovation Misconceptions 03. Accelerating Post-Acquisition Growth 04. Year 1 Innovation Success 05. Next-Gen CPG a New Playbook 06. New Brand Creation 07. Purpose vs. Profit 08. Trends With Benefits 09. Grasping the Next Normal 10. The Making of Union Green 11. Understanding Your Changing Consumer 12. Reassessing Your Innovation Pipeline 13. The New Shopping Paradigm 14. Taking the Creativity Leap 15. The Making of Vera Health 16. Post-Blanding Branding 17. Talk Like a Challenger Brand 18. Life Beyond 2020 Part I: Glimpse 4 Ways Forward 19. Life Beyond 2020 Part II: Innovating for What’s Next 20. Life Beyond 2020 Part III: Trends With Benefits 21. CX For the New Shopping Paradigm 22. Structured To Succeed 23. Brand Strategies for the Modern B2B 24. Evolving Your Heritage Brand 25. Harnessing Desires To Build Better Brands 26. The Sustainability Equation 27. Always-On Experimentation 28. Insights That Give You Edge 29. Launch & Beyond 30. The Fast-Arriving Future 31. The Refresh Done Right 32. Bullshit-Free Brands 33. Must-Have Design 34. Into The Metaverse
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Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
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