What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.
In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.
Occurred Thursday, September 30, 2020
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page