Digital Roundtable

TALK LIKE A CHALLENGER BRAND​

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.

In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.

Hosted By

Matt Moses
Matt Moses
Sr. Creative Director
Claire Keys Pytlik
Claire Keys Pytlik
Creative Director
Bhavik Joshi
Bhavik Joshi
Sr. Strategy Director & Head of Insights

Watch Now

More of Our Thinking

Union Green
Work

Union Green

Built with in-the-wild insights and designed to disrupt, Union Green is the new brand challenging every convention in golf.

More Roundtables

Get LPK in Your Inbox

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.