POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
Digital Roundtable
TALK LIKE A CHALLENGER BRAND
What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.
In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.
Occurred Thursday, September 30, 2020
Hosted By
Matt Moses
Sr. Creative Director
Claire Keys Pytlik
Creative Director
Bhavik Joshi
VP, Strategy
Watch Now
More of Our Thinking
POV
You Practice Anticipation Every Day; Now Use It to Craft Your Business Strategy
It’s a capability you can use to create more robust, flexible strategies, primed for the future.
News
In Vogue: Our Trends Expert on TikTok's “Twee” Fashion Craze
We break down the fashion trend—and its implications for all categories—with Vogue Magazine.
