Digital Roundtable

Talk Like a Challenger Brand

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.

In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.

 

Occurred Thursday, September 30, 2020

Hosted By

Matt Moses
Matt Moses
Sr. Creative Director
Claire Keys Pytlik
Claire Keys Pytlik
Creative Director
Bhavik Joshi
Bhavik Joshi

Watch Now

More of Our Thinking

Corona
Work

Corona

The take-it-easy beer takes it next-level.

More Roundtables

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.