Innovation | Branding | Design

Digital Roundtable

Talk Like a Challenger Brand

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully.

In a deep-dive discussion with our strategy and copywriting experts, we’ll unpack the innerworkings of a challenger brand and explore the David-and-Goliath dynamics among legacy and disruptor brands in the marketplace. Learn how to uncover rare and valuable insights to inspire better strategic foundations, unexpected value propositions and a breakthrough tone of voice—ultimately driving resonance and deeper connection with your consumer.

 

Occurred Thursday, September 30, 2020

Hosted By

Matt Moses
Matt Moses
Sr. Creative Director
Claire Keys Pytlik
Claire Keys Pytlik
Creative Director
Bhavik Joshi
Bhavik Joshi

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01. Leveraging Counterintuitive Insights 02. Debunking Innovation Misconceptions 03. Accelerating Post-Acquisition Growth 04. Year 1 Innovation Success 05. Next-Gen CPG a New Playbook 06. New Brand Creation 07. Purpose vs. Profit 08. Trends With Benefits 09. Grasping the Next Normal 10. The Making of Union Green 11. Understanding Your Changing Consumer 12. Reassessing Your Innovation Pipeline 13. The New Shopping Paradigm 14. Taking the Creativity Leap 15. The Making of Vera Health 16. Post-Blanding Branding 17. Talk Like a Challenger Brand 18. Life Beyond 2020 Part I: Glimpse 4 Ways Forward 19. Life Beyond 2020 Part II: Innovating for What’s Next 20. Life Beyond 2020 Part III: Trends With Benefits 21. CX For the New Shopping Paradigm 22. Structured To Succeed 23. Brand Strategies for the Modern B2B 24. Evolving Your Heritage Brand 25. Harnessing Desires To Build Better Brands 26. The Sustainability Equation 27. Always-On Experimentation 28. Insights That Give You Edge 29. Launch & Beyond 30. The Fast-Arriving Future 31. The Refresh Done Right 32. Bullshit-Free Brands 33. Must-Have Design 34. Into The Metaverse
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Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
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