Innovation | Branding | Customer Experience

Digital Roundtable

TAKING THE CREATIVITY LEAP

We’re living in the nexus of major, unrelenting change. So, how do we move forward with meaning?

One word: creativity.

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, as they discuss the forces of transformation we’re experiencing, and how to embrace inventive thinking and new ways of working to reorient your business to the new normal—and whatever unfolds next.

 

Recorded Tuesday, July 21, 2020

Hosted By

Valerie Jacobs
Valerie Jacobs
Chief Growth Officer
Natalie Nixon, PhD
Natalie Nixon, PhD
author of The Creativity Leap

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01. LEVERAGING COUNTERINTUITIVE INSIGHTS 02. DEBUNKING INNOVATION MISCONCEPTIONS 03. ACCELERATING POST-ACQUISITION GROWTH 04. YEAR 1 INNOVATION SUCCESS 05. NEXT-GEN CPG A NEW PLAYBOOK 06. NEW BRAND CREATION 07. PURPOSE VS. PROFIT 08. TRENDS WITH BENEFITS 9. GRASPING THE NEXT NORMAL 10. THE MAKING OF UNION GREEN 11. UNDERSTANDING YOUR CHANGING CONSUMER 12. REASSESSING YOUR INNOVATION PIPELINE 13. THE NEW SHOPPING PARADIGM 14. TAKING THE CREATIVITY LEAP 15. THE MAKING OF VERA HEALTH ​ 16. POST-BLANDING BRANDING 17. TALK LIKE A CHALLENGER BRAND​ 18. LIFE BEYOND 2020 PART I: GLIMPSE 4 WAYS FORWARD 19. LIFE BEYOND 2020 PART II: INNOVATING FOR WHAT’S NEXT 20. LIFE BEYOND 2020 PART III: TRENDS WITH BENEFITS 21. CX FOR THE NEW SHOPPING PARADIGM 22. STRUCTURED TO SUCCEED 23. BRAND STRATEGIES FOR THE MODERN B2B 24. EVOLVING YOUR HERITAGE BRAND 25. HARNESSING DESIRES TO BUILD BETTER BRANDS​ 26. THE SUSTAINABILITY EQUATION 27. ALWAYS-ON EXPERIMENTATION 28. INSIGHTS THAT GIVE YOU EDGE 29. LAUNCH & BEYOND 30. THE FAST-ARRIVING FUTURE 31. The Refresh Done Right
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