Digital Roundtable

BRAND STRATEGIES FOR THE MODERN B2B

The B2B game has changed, and with it, business leaders’ investment in branding. To heighten awareness and deepen customer relationships, many are repurposing the tools of traditionally consumer-facing brands. And for some, there’s value in going a step farther: pivoting their B2B to B2C with tailored brand offerings that capitalize on market gaps. No matter the strategy, the B2B shift toward brand visibility is marked and gaining momentum.

What does it mean for the branding basics of B2Bs? Join our experts for a discussion on the new imperatives and opportunities as a modern B2B brand. You’ll walk away with a lay of the land and strategies for leveling up your B2B brand—whatever your growth goals.

Want to see how we’ve helped some of the biggest B2Bs use their brands to grow? Head here.

Hosted By

Nathan Hendricks
Nathan Hendricks
Chief Creative Officer
Marisa Richter
Marisa Richter
Group Director, Client Engagement
Caroline Dunn
Caroline Dunn
Group Director, Client Engagement

Watch Now

More of Our Thinking

Union Green
Work

Union Green

Built with in-the-wild insights and designed to disrupt, Union Green is the new brand challenging every convention in golf.

More Roundtables

Get LPK in Your Inbox

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Trends with Benefits: 2021

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.