The B2B game has changed, and with it, business leaders’ investment in branding. To heighten awareness and deepen customer relationships, many are repurposing the tools of traditionally consumer-facing brands. And for some, there’s value in going a step farther: pivoting their B2B to B2C with tailored brand offerings that capitalize on market gaps. No matter the strategy, the B2B shift toward brand visibility is marked and gaining momentum.
What does it mean for the branding basics of B2Bs? Join our experts for a discussion on the new imperatives and opportunities as a modern B2B brand. You’ll walk away with a lay of the land and strategies for leveling up your B2B brand—whatever your growth goals.