Meet your brand’s biggest missed opportunity.
The branding world tends to favor the young and the new. But instead of just focusing on the next emerging cohort, what about the established ones we’ve too narrowly defined and largely ignored?
This summer, join us for a fascinating exploration of the changing face of the 55-and-up consumer. Lively, likely still working and deeply brand-savvy, this new cohort of Gen X and Boomers is redefining what the “back half of life” looks like—and with unprecedented spending power. From the emergence of new sociocultural trends (think Martha’s SI cover moment) to the creation of entirely new business categories, learn how to reorient your view of this diverse and dynamic audience to drive your greatest business growth.
Published August 10, 2023
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