Innovation | Branding | Design

Digital Roundtable

Redefining 55+ Consumers

Meet your brand’s biggest missed opportunity.

The branding world tends to favor the young and the new. But instead of just focusing on the next emerging cohort, what about the established ones we’ve too narrowly defined and largely ignored?

This summer, join us for a fascinating exploration of the changing face of the 55-and-up consumer. Lively, likely still working and deeply brand-savvy, this new cohort of Gen X and Boomers is redefining what the “back half of life” looks like—and with unprecedented spending power. From the emergence of new sociocultural trends (think Martha’s SI cover moment) to the creation of entirely new business categories, learn how to reorient your view of this diverse and dynamic audience to drive your greatest business growth.

 

Published August 10, 2023

Hosted By

Liz Grubow
Liz Grubow
VP, Managing Creative Director
Valerie Jacobs
Valerie Jacobs
Chief Growth Officer
Emily Flannery
Emily Flannery
Head of Trends & Foresight

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Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
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