POV
The Brand Refresh: When, Why & What to Evolve
A 101 on arguably the most common and high-stakes endeavor in the branding playbook.
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Digital Roundtable
Redefining 55+ Consumers
Meet your brand’s biggest missed opportunity.
The branding world tends to favor the young and the new. But instead of just focusing on the next emerging cohort, what about the established ones we’ve too narrowly defined and largely ignored?
This summer, join us for a fascinating exploration of the changing face of the 55-and-up consumer. Lively, likely still working and deeply brand-savvy, this new cohort of Gen X and Boomers is redefining what the “back half of life” looks like—and with unprecedented spending power. From the emergence of new sociocultural trends (think Martha’s SI cover moment) to the creation of entirely new business categories, learn how to reorient your view of this diverse and dynamic audience to drive your greatest business growth.
Published August 10, 2023
Hosted By
Valerie Jacobs
Chief Growth Officer
Emily Flannery
Senior Director, Discovery
Liz Grubow
VP, Managing Creative Director
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In a Year of Immense Change, Our Core Desires Didn't
The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.
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Into The Metaverse
Is the Metaverse just hype—or life as we’ll one day know it? Join us for an exploration of the Metaverse, how it works and why brands of all kinds should care.
