Digital Roundtable

Purpose vs. Profit

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“Purpose-driven branding” might be the prevailing buzzword of the moment, as niche DTC brands disrupt with powerful purpose statements and legacy names work to re-spin their origin stories. But can a brand really live a higher-order purpose while responsibly driving profit? What’s the ROI on “doing good?” What’s the real purpose behind purpose-driven brands?

 

Recorded Wednesday, February 26, 2020 

Hosted By

Marisa Richter
Marisa Richter
Group Director, Client Engagement
Jen Dusold
Jen Dusold

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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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