Innovation | Branding | Design

Digital Roundtable

Purpose vs. Profit

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“Purpose-driven branding” might be the prevailing buzzword of the moment, as niche DTC brands disrupt with powerful purpose statements and legacy names work to re-spin their origin stories. But can a brand really live a higher-order purpose while responsibly driving profit? What’s the ROI on “doing good?” What’s the real purpose behind purpose-driven brands?

 

Recorded Wednesday, February 26, 2020 

Hosted By

Marisa Richter
Marisa Richter
Group Director, Client Engagement
Jen Dusold
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01. Leveraging Counterintuitive Insights 02. Debunking Innovation Misconceptions 03. Accelerating Post-Acquisition Growth 04. Year 1 Innovation Success 05. Next-Gen CPG a New Playbook 06. New Brand Creation 07. Purpose vs. Profit 08. Trends With Benefits 09. Grasping the Next Normal 10. The Making of Union Green 11. Understanding Your Changing Consumer 12. Reassessing Your Innovation Pipeline 13. The New Shopping Paradigm 14. Taking the Creativity Leap 15. The Making of Vera Health 16. Post-Blanding Branding 17. Talk Like a Challenger Brand 18. Life Beyond 2020 Part I: Glimpse 4 Ways Forward 19. Life Beyond 2020 Part II: Innovating for What’s Next 20. Life Beyond 2020 Part III: Trends With Benefits 21. CX For the New Shopping Paradigm 22. Structured To Succeed 23. Brand Strategies for the Modern B2B 24. Evolving Your Heritage Brand 25. Harnessing Desires To Build Better Brands 26. The Sustainability Equation 27. Always-On Experimentation 28. Insights That Give You Edge 29. Launch & Beyond 30. The Fast-Arriving Future 31. The Refresh Done Right 32. Bullshit-Free Brands 33. Must-Have Design 34. Into The Metaverse
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Josh Bokelman
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+1 513 241 6401
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