
San-serif type. Flat color. Watered-down mission statements and that overly-friendly tone of voice. Sound familiar? Brands’ pursuit of digital prominence and maximized legibility has prompted the “blanding” genre, giving way to a sea of sameness. But as the market changes and people more deeply consider the brands they let into their lives, we’re seeing a push toward meaningful differentiation.
Join our creative and trends experts for an exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.
Recorded Friday, August 28, 2020
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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