Innovation | Branding | Design

Digital Roundtable

Post-Blanding Branding

San-serif type. Flat color. Watered-down mission statements and that overly-friendly tone of voice. Sound familiar? Brands’ pursuit of digital prominence and maximized legibility has prompted the “blanding” genre, giving way to a sea of sameness. But as the market changes and people more deeply consider the brands they let into their lives, we’re seeing a push toward meaningful differentiation.

Join our creative and trends experts for an exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.

Want to learn more? Check out Trends with Benefits: 2020.

 

Recorded Friday, August 28, 2020

Hosted By

MEREDITH POST
MEREDITH POST
Creative Director
ASHLEY EDWARDS
ASHLEY EDWARDS

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01. Leveraging Counterintuitive Insights 02. Debunking Innovation Misconceptions 03. Accelerating Post-Acquisition Growth 04. Year 1 Innovation Success 05. Next-Gen CPG a New Playbook 06. New Brand Creation 07. Purpose vs. Profit 08. Trends With Benefits 09. Grasping the Next Normal 10. The Making of Union Green 11. Understanding Your Changing Consumer 12. Reassessing Your Innovation Pipeline 13. The New Shopping Paradigm 14. Taking the Creativity Leap 15. The Making of Vera Health 16. Post-Blanding Branding 17. Talk Like a Challenger Brand 18. Life Beyond 2020 Part I: Glimpse 4 Ways Forward 19. Life Beyond 2020 Part II: Innovating for What’s Next 20. Life Beyond 2020 Part III: Trends With Benefits 21. CX For the New Shopping Paradigm 22. Structured To Succeed 23. Brand Strategies for the Modern B2B 24. Evolving Your Heritage Brand 25. Harnessing Desires To Build Better Brands 26. The Sustainability Equation 27. Always-On Experimentation 28. Insights That Give You Edge 29. Launch & Beyond 30. The Fast-Arriving Future 31. The Refresh Done Right 32. Bullshit-Free Brands 33. Must-Have Design 34. Into The Metaverse
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Josh Bokelman
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+1 513 241 6401
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