POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
Digital Roundtable
POST-BLANDING BRANDING
San-serif type. Flat color. Watered-down mission statements and that overly-friendly tone of voice. Sound familiar? Brands’ pursuit of digital prominence and maximized legibility has prompted the “blanding” genre, giving way to a sea of sameness. But as the market changes and people more deeply consider the brands they let into their lives, we’re seeing a push toward meaningful differentiation.
Join our creative and trends experts for an exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.
Want to learn more? Check out Trends with Benefits: 2020.
Recorded Friday, August 28, 2020
Hosted By
MEREDITH POST
Creative Director
ASHLEY EDWARDS
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