San-serif type. Flat color. Watered-down mission statements and that overly-friendly tone of voice. Sound familiar? Brands’ pursuit of digital prominence and maximized legibility has prompted the “blanding” genre, giving way to a sea of sameness. But as the market changes and people more deeply consider the brands they let into their lives, we’re seeing a push toward meaningful differentiation.
Join our creative and trends experts for an exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.