Innovation | Branding | Customer Experience

Digital Roundtable

NEXT-GEN CPG A NEW PLAYBOOK

For CPG brands, traditional modes of competition have been upended and the strategies necessary to grow and thrive are not obvious.

Only with a more fundamental, nimble, and multi-faceted approach can CPG businesses hope to meet the challenge of this ultra-competitive market.

Our experts discuss what it’s like to navigate the choppy waters of today’s ultra-competitive market.

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Hosted By

MICHAEL WINTROB
MICHAEL WINTROB
Chief Strategy Officer, LPK North America
Bhavik Joshi
Bhavik Joshi
Sr. Strategy Director & Head of Insights
Nathan Hendricks
Nathan Hendricks
Chief Creative Officer

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01. LEVERAGING COUNTERINTUITIVE INSIGHTS 02. DEBUNKING INNOVATION MISCONCEPTIONS 03. ACCELERATING POST-ACQUISITION GROWTH 04. YEAR 1 INNOVATION SUCCESS 05. NEXT-GEN CPG A NEW PLAYBOOK 06. NEW BRAND CREATION 07. PURPOSE VS. PROFIT 08. TRENDS WITH BENEFITS 9. GRASPING THE NEXT NORMAL 10. THE MAKING OF UNION GREEN 11. UNDERSTANDING YOUR CHANGING CONSUMER 12. REASSESSING YOUR INNOVATION PIPELINE 13. THE NEW SHOPPING PARADIGM 14. TAKING THE CREATIVITY LEAP 15. THE MAKING OF VERA HEALTH ​ 16. POST-BLANDING BRANDING 17. TALK LIKE A CHALLENGER BRAND​ 18. LIFE BEYOND 2020 PART I: GLIMPSE 4 WAYS FORWARD 19. LIFE BEYOND 2020 PART II: INNOVATING FOR WHAT’S NEXT 20. LIFE BEYOND 2020 PART III: TRENDS WITH BENEFITS 21. CX FOR THE NEW SHOPPING PARADIGM 22. STRUCTURED TO SUCCEED 23. BRAND STRATEGIES FOR THE MODERN B2B 24. EVOLVING YOUR HERITAGE BRAND 25. HARNESSING DESIRES TO BUILD BETTER BRANDS​ 26. THE SUSTAINABILITY EQUATION 27. ALWAYS-ON EXPERIMENTATION

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