Reality Check: Prove Real Demand Early & In the Wild
Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.
Digital Roundtable
NEW BRAND CREATION
With more proposition control and faster speed to market, brand-new brands are flooding the marketplace—and winning big. Drawing on recent launches in beauty, food & bev and even golf, our brand and innovation experts discuss how to do it right.
Hosted By
MICHAEL WINTROB
Chief Strategy Officer, LPK North America
ASHLEY EDWARDS
Eric Sillies
Innovation Director
More of Our Thinking
Work
Union Green
Built with in-the-wild insights and designed to disrupt, Union Green is the new brand challenging every convention in golf.
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.