Digital Roundtable

LEVERAGING COUNTERINTUITIVE INSIGHTS

Most insights aren’t actually insightful. Many simply establish an accepted truth or reinforce in-going assumptions. Better still, are insights that break new ground—deepening a team’s understanding. Even better are insights that broaden the implications.

The most rare and valuable are insights that FLIP the established truth. At LPK, we call these the “Counter-Intuitive 10%”—those insights that cause our minds to perform a perfect 180 flip. They open up a new space in our minds where new competitive advantages can sprout and grow.

In this Digital Roundtable we’ll discuss how to get to those 10% of insights.

Let's Talk

Hosted By

Bhavik Joshi
Bhavik Joshi
Sr. Strategy Director & Head of Insights

More of Our Thinking

Union Green
Work

Union Green

Built with in-the-wild insights and designed to disrupt, Union Green is the new brand challenging every convention in golf.

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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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