Most insights aren’t actually insightful. Many simply establish an accepted truth or reinforce in-going assumptions. Better still, are insights that break new ground—deepening a team’s understanding. Even better are insights that broaden the implications.
The most rare and valuable are insights that FLIP the established truth. At LPK, we call these the “Counter-Intuitive 10%”—those insights that cause our minds to perform a perfect 180 flip. They open up a new space in our minds where new competitive advantages can sprout and grow.
In this Digital Roundtable we’ll discuss how to get to those 10% of insights.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page