Most insights aren’t actually insightful. Many simply establish an accepted truth or reinforce in-going assumptions. Better still, are insights that break new ground—deepening a team’s understanding. Even better are insights that broaden the implications.
The most rare and valuable are insights that FLIP the established truth. At LPK, we call these the “Counter-Intuitive 10%”—those insights that cause our minds to perform a perfect 180 flip. They open up a new space in our minds where new competitive advantages can sprout and grow.
In this Digital Roundtable we’ll discuss how to get to those 10% of insights.