It takes a lot to bring a brand into the world. From initial insight to final execution, the process of creating something novel and compelling is intensive and often high-stakes. But what’s the process for in-market launch and beyond? How are brand-builders and marketers ensuring their brands thrive once out in the world?
Josh Belcher, head of Launch & Grow at LPK, has thoughts, outlining steps you can take to set your team up for greater success. In a candid, hour-long conversation, hear from Belcher and a diverse panel of experts as they discuss strategies for gaining in-market traction at launch—and driving growth long after it.
Occurred Tuesday, April 26, 2022