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Digital Roundtable

INTO THE METAVERSE

Lots of hype, or life as we’ll one day know it? Step inside the Metaverse, your brand’s new playground.

The Metaverse has quickly become a polarizing term. Some say it’s overblown hype. Others vow it’s the future of humanity. No matter your spot on the spectrum, understanding the Metaverse—from its basic idea of blending physical and virtual worlds to its big implications on brands—is critical for every modern business leader.

In our final Digital Roundtable of the year, join Hank McLendon, Chief Reality Officer and founder of Sinthetik, and Valerie Jacobs, Chief Growth Officer at LPK, for a live discussion, touring the innerworkings of the Metaverse and exploring its opportunities for brands of all kinds.

Published November 2, 2022

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Chief Reality Officer, Sinthetik

HANK MCLENDON

Chief Marketing Officer

VALERIE JACOBS

Driving a constant state of evolution within LPK and the industry, Valerie oversees branding and marketing efforts and external relations for the consultancy. In her nearly 20 years here, she founded the in-house trends + foresight practice, providing clients with a deeper understanding of emergent shifts, as well as the ability to translate them into future-forward growth.

She works with an intuition and quick wit that senses and articulates change—informing the strategies she shapes for brands with the nerve to look up, out and ahead.

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