
POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
Not all insights are insightful. In fact, most simply reaffirm an accepted truth. Far more valuable are the rare insights that turn a preconceived notion on its head, helping you more deeply understand your consumer and show up with a differentiated point-of-view.
In a candid hour-long conversation, join our branding and innovation experts to discuss Counterintuitive Insights: how to uncover them, what to do with them and why they’re key to creating a competitive advantage for your brand in 2022.
Recorded Thursday, February 17, 2022
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