Not all insights are insightful. In fact, most simply reaffirm an accepted truth. Far more valuable are the rare insights that turn a preconceived notion on its head, helping you more deeply understand your consumer and show up with a differentiated point-of-view.
In a candid hour-long conversation, join our branding and innovation experts to discuss Counterintuitive Insights: how to uncover them, what to do with them and why they’re key to creating a competitive advantage for your brand in 2022.
Recorded Thursday, February 17, 2022