
Not all insights are insightful. In fact, most simply reaffirm an accepted truth. Far more valuable are the rare insights that turn a preconceived notion on its head, helping you more deeply understand your consumer and show up with a differentiated point-of-view.
In a candid hour-long conversation, join our branding and innovation experts to discuss Counterintuitive Insights: how to uncover them, what to do with them and why they’re key to creating a competitive advantage for your brand in 2022.
Recorded Thursday, February 17, 2022
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
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