Today, every brand enjoys unprecedented access to consumer data. Social media platforms alone afford businesses more consumer knowledge than months (and millions) in research from years past. With audience information at parity, what differentiates a perfectly reasonable brand from a resonant one is how that data gets applied.
At LPK, a methodology rooted in our 16 primal, hardwired human desires offers a framework for building better brands. Desires help us apply consumer knowledge to the heart of a brand in ways that are intuitive (to consumers and brand-builders), powerful and enduring.
Join our creative and strategic experts for an exploration of Desires: what they are, why they matter and how to use them to bring precision and deeper meaning to your creative choices—improving in-market performance, ROI and, most importantly, connection to your consumers over time.
Recorded Wednesday, May 26, 2021
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page