Harnessing Desires To Build Better Brands

Today, every brand enjoys unprecedented access to consumer data. Social media platforms alone afford businesses more consumer knowledge than months (and millions) in research from years past. With audience information at parity, what differentiates a perfectly reasonable brand from a resonant one is how that data gets applied.

At LPK, a methodology rooted in our 16 primal, hardwired human desires offers a framework for building better brands. Desires help us apply consumer knowledge to the heart of a brand in ways that are intuitive (to consumers and brand-builders), powerful and enduring.

Join our creative and strategic experts for an exploration of Desires: what they are, why they matter and how to use them to bring precision and deeper meaning to your creative choices—improving in-market performance, ROI and, most importantly, connection to your consumers over time.

Recorded Wednesday, May 26, 2021