POV
The Brand Refresh: When, Why & What to Evolve
A 101 on arguably the most common and high-stakes endeavor in the branding playbook.
Digital Roundtable
Harnessing Desires To Build Better Brands
Today, every brand enjoys unprecedented access to consumer data. Social media platforms alone afford businesses more consumer knowledge than months (and millions) in research from years past. With audience information at parity, what differentiates a perfectly reasonable brand from a resonant one is how that data gets applied.
At LPK, a methodology rooted in our 16 primal, hardwired human desires offers a framework for building better brands. Desires help us apply consumer knowledge to the heart of a brand in ways that are intuitive (to consumers and brand-builders), powerful and enduring.
Join our creative and strategic experts for an exploration of Desires: what they are, why they matter and how to use them to bring precision and deeper meaning to your creative choices—improving in-market performance, ROI and, most importantly, connection to your consumers over time.
Recorded Wednesday, May 26, 2021
Hosted By
Nathan Hendricks
Chief Creative Officer
David Volker
Senior Creative Director
Elyse Dierking
Watch Now
More of Our Thinking
POV
In a Year of Immense Change, Our Core Desires Didn't
The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.
POV
Why Has Beauty Gone Missing in Design?
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
The Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
Webinar
The Fast-Arriving Future
What’s coming next? Learn from our Trends & Foresight experts about the big trends of 2022 and 2023 and how to create successful strategies to act upon them.
